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Studios' viral marketing campaigns are vexing (Reuters)
Published at 30 April 2008, 06:54 GMT

'Forgetting Sarah Marshall' writer and cast member Jason Segel poses at the premiere of the film in Los Angeles April 10, 2008. (Chris Pizzello/Reuters)Reuters - Viral marketing has gone
positively bubonic. While this unconventional approach to
building buzz online is nothing new, it has achieved full-blown
plague status in the walk-up to the summer movie season.


 
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