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5 Ways To Tap Ad Agency Funding (Mashable)
Published at 31 July 2011, 22:02 GMT
Mashable - David Rosenberg is Director of Innovation at LBi in the U.S., the world?????ôs leading independent global marketing and technology agency.
For startups, selling advertising agencies on your technology can be fraught with difficulty. As startups emerge from their development cycles, investors begin clamoring to get the prototype to market. What follows is a flurry of meetings with brand marketers and advertising agencies in an attempt to secure funding and a business application for the new product.
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